Shenzhen LED lamp manufacturers to answer your questions!
1, the main battlefield of competition in where?
The development of LED lighting industry is a gradual process, can not be a point in time the outbreak of the phenomenon. At present, Chinese LED lighting market in two changes: one is the outdoor lighting to indoor lighting, the two is the traditional lighting to LED lighting. For Chinese market, the current LED lighting products is not in the ordinary family application, mainly in the field of commercial applications.
In addition, our eyes but also to the sub areas, such as automotive lighting, lighting, medical lighting agricultural greenhouse.
In recent years, from central to local, development of the LED heat is not decreased. Heat There are both advantages and disadvantages., there are so many people concerned about the LED lighting industry is not a bad thing but a good thing. But as the LED industry practitioners, the mind should be calm, consider the problem should be rational, reduce blindness, increase the scientific nature, rationality. LED industry development is a gradual process, can not be a point in time the outbreak of the phenomenon.
With the progress of the LED technology, the market scale is expanding, application field constantly expanding, has been extended to subdivide the automotive industry, agriculture, medical and other fields. At present, the development characteristics of China LED lighting market in two changes: one is the outdoor lighting to indoor lighting, the two is the traditional lighting to LED lighting.
For the development of LED lighting, LED lighting market growth rate did not reach people's expectations, that is to say people value is too high for the LED industry expectations, so is the global market and Chinese market. The global lighting market size is only about $120000000000, Chinese market size in 2010 to reach 300000000000 yuan, far below expectations. In 2011, two domestic and foreign market and industry chain, downstream have not achieved the expected growth in.
For Chinese market, the current LED lighting products is not in the ordinary family application, mainly in the field of commercial applications, such as industrial, hotels, shopping malls and other fields. For the mall, and is mainly used in the public part, because the shopping mall high requirements for lighting, involves a series of factors, color temperature, color etc..
The 2 category, what will become the main battlefield of the competition?
In the field of application of LED lighting, LED outdoor lighting, such as LED street lamp, promotion is more difficult, because of its greater power and outdoor work environment is bad, it is not suitable for large-scale promotion. Interior products, small power, the environment is not as outdoor so bad, the temperature change is small, so the early application of LED lighting should focus on indoor lighting.
At present, there are many kinds of indoor LED lighting products, the most important is the bulb type lamp, mirror lamp, lamp, fluorescent tube type lamp, lamp etc.. The Japanese market mainly in the bulb type lamp, the European and American market with reflection type lamp. In addition, LED light has a very good sense of direction, the focus of the lamp is currently the application. LED lamp in the three types above all should be encouraged, and are suitable for the current domestic market and application environment.
For the LED lamp fluorescent tube type, it is not too much to encourage the development of, because of security problems. If you want to use flat lamp, the lamp will be changed, the cost will be relatively high, but the flat lamp may be one of the future direction of the application.
The 3, industry chain competition effect is?
At present, LED lamps increasingly brutal competition, in this regard, I think the enterprise should abandon the traditional LED era lighting times the Regal isolationist, amuse oneself competitive mentality, but should use the whole industry chain competition mode of thinking and positioning enterprises, such enterprises can reduce operational risk, not in the mighty wave crashing on a sandy shore was mercilessly eliminated. This one has two points of attention.
One is the whole industry chain from upstream chip to the middle of the application package and downstream, and driving, thermal, optical and other supply chain, common around the market share of the cost competition. The reason is that a single enterprise is very difficult to cost about the change in the system.
Two is the whole industry chain reaction in information sharing. LED lighting industry has developed into a and IT, the electronics industry nature of the same industry. With the dramatic fall in price and performance improvement of LED lighting industry, not a dealer or an enterprise is so simple, but there may be a "camp" is "wash". In the mobile phone industry as an example, the rise of digital machine, making simulation machine enterprise defeat across the board; and the MP3 feature phone rise, and make the digital machine enterprises into the edge of the market, such as the rise of OPPO, Jin and other mobile phone brand for waveguide, Xia Xin mobile phone brand disappeared from the market.
Therefore, if the enterprise can not carry out effective coordination of words in the LED lighting industry chain, so the future will be very worrying. LED industry's future development, is the inevitable result of the whole industry chain in the cost competition to seek to share maximization, the whole industry chain together to share information for decision-making in order to react fast, the whole industry chain together to do the promotion, in order to maximize the value of. Therefore, enterprises need to an open, cooperative, relaxed state of mind to face competition, before the "black house" you do your, I do my act of one's own free will is not adapted to the future of LED competition.
4, price is king? Baseline?
The semiconductor industry is an emerging industry, in the market development, to achieve sustained and stable development, not to disturb the market, resulting in disorderly competition market can not control. In short, the price is not equal to the price. According to the market need